How to Determine if Your Copywriter is Worth It
If you want to use the internet to generate an income, you'll need a website. If you want that site to help you be profitable, it needs to be really well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to compose the text for your site. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Apparently, though, not every copywriter is as good as every other copywriter. Some are extremely talented. Some, on the other hand, don't have any but are trying their hand at writing as someone told them that online writing would be a cinch. The following are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter who would like to write web copy should have a web site that features their biography, a resume, several samples and anything else they want to share. If the writer doesn't have his or her own web site, how can they help you build yours? Observe the copy on their web site also. If it is loaded with mistakes this is a bad sign.
Do you respond favorably as you go over the web copy on the copywriter's web site? This is more involved than just noting grammar mistakes. Does the web copy move you to experience any kind of emotional reaction? Does it help you feel affection for the writer? Does the copy make you want to follow up and find out more about them? Does it make you feel like you must hire the writer instantly? Does the copy make you want to run the other way? Does it cause you to feel mad? These are all important reactions and you must heed to them.
Do a bit more background search on the copywriter. Look for reviews for the writer on unbiased sites and online forums. It is apt that the only reviews on the copywriter's website are going to be positive ones. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that this post cannot be controlled by the writer. These pstings merit extra attention. You should also ask the writer for a couple of references. Be sure that you follow up and really get ahold of those references and obtain an honest opinion from them.
It is essential to actually go over any samples furnished to you by the writer. Ask for additional samples than are available on the writer's site. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing seems like a rewritten Wikipedia article, you need to find another copywriter.
There area number of ways to find out whether or not a copywriter should be hired. You need to do some homework and discover more about the writer in terms of his or her principels, reputation and personal character.